Gentree actively engages with high growth companies keen on expanding within the Philippines

The Fund also seeks to support founders from across South East Asia looking to explore and learn about the potential of the Philippine market.



Consumer Internet

KooBits is an EdTech company with a mission to inspire, educate and motivate children to become independent learners and problem-solvers of the future. KooBits Math is a gamified online learning platform that helps primary school children learn math effectively in a fun and personalized way. Where possible, Gentree aims to support Koobits' presence in the Philippines where Koobits already caters to over 100 schools.


Consumer Internet
Mother & Child E-Commerce

Since its launch in 2020, edamama has built a loyal following with mothers with its personalized shopping experience, trusted and wide assortment, and content to support every stage of parenting. Where possible, Gentree opens up support for the edamama platform across SM’s ecosystem, and is facilitating several synergies across SM’s retail and affiliate businesses.


Cross Border Payments

A B2B2C player that empowers developers and brokers to sell and market real estate properties to investors outside the Philippines by providing support for overseas property management, loans processing, listing, invoicing and billing. AQWire supports over 45 developer customers in the Philippines and benefits from strong relationships with the major property developers in the market, including SM Development Corporation.


Consumer Internet
Livestreaming & Social

A popular live-streaming platform for Filipinos and for the global Filipino diaspora. Kumu recently topped the Philippines’ Google Play Store and iOS App Store rankings and counts a user base of over 11 million registered users. Kumu’s strong Kumu-nity of users will soon be able to benefit from exciting activation events at SM Malls. The company also enjoys the support of SM Retail with special brand partnerships and promotions.


F&B Services

An F&B management software provider that equips restaurants and food outlets with real-time and predictive analytics, optimized inventory management, integrated POS, and automated purchasing solutions. With the help of SM Supermalls, Mosaic can expand its client base, including into retail, with these clients, in turn, enjoying the benefits of more efficient operations and reduced expenses.


Cross Border Payments

Offers an alternative to corporate bank accounts that enables companies to collect customer payments via digital invoices, manage their cash, and pay their employees, suppliers, or bills in batches to any bank or e-wallet in the Philippines. As of June 2021, they are serving over 100 companies with more than US$ 4m worth of payments processed.

Mobile Premier League

Real-Money Tournaments

A real money gaming platform that hosts a range of tournaments for casual games. Users pay a small fee to enter into tournaments, and stand a chance to win the tournament prize pool, which can be cashed out in real-money terms. The platform has more than 60 million users in India and 3.5 million users in Indonesia. The company hosts approximately 70 games across multiple categories.

About Us

Gentree Fund is a newly launched private investment vehicle by the family behind the SM Group, a leading retail, banking, and property development group in the Philippines.

 Gentree represents the third generation members of the Sy family and their commitment towards supporting the Philippines’s growing digital ecosystem. Gentree provides companies across early and growth stages with the unique opportunity to connect with the Sy family principals who share deep consumer knowledge and operational experience across retail, financial services, groceries, property development, and logistics, amongst other sectors. The fund has a mandate to invest in founders with a clear vision and to support them by providing strong financial backing and practical advice, complemented by mutually beneficial relationships with the SM group where appropriate. Gentree works closely with its portfolio founders to chart their continued growth and provide follow-on support to cement their market leadership potential.

Deep Philippine network and commercial access. Our Philippines family business operates across property development and consumer retail sector, through its chain of malls across the Philippines archipelago.
Dependable partner to our portfolio. Solely backed by our Philippines business family, we are an evergreen fund that supports our founders for the long-haul.
Leverage our expertise. Strong investment and portfolio management team background with our key team member playing a pivotal role in the largest start-up in one of the largest start-up M&A transaction in the Philippines market.
Investment Team
Vice President

Mark Sng

Mark previously spearheaded the Singapore office launch for Go-Ventures and supported the ventures team as Head of Singapore and Vietnam Coverage. Before Go-Ventures, he was with Gojek’s Corporate Development Team, where he was part of the team that led the acquisition of Coins.ph in the Philippines. He also supported growth equity transactions into family-run businesses at TAEL Partners: a SEA growth equity fund with a focus on the Philippines, Vietnam and Indonesia markets.


Wirin Eiamphoklarp

Prior to joining Gentree Fund, Wirin was a Manager at Singtel’s Group Strategic Investments team where she worked closely with senior executives to shape and execute their M&A strategy. Before her stint in Singtel, she was an Assistant Manager at KPMG Deal Advisory where she advised clients on M&A and business valuations for clients across a wide spectrum of industries. Wirin graduated from Chulalongkorn University with first-class honours in Bachelor of Arts in Economics, major in Finance.


Jeremy Young

Jeremy comes from a family of venture-backed entrepreneurs. Jeremy has previous experience in early-stage investing through a Philippine-based VC firm. Prior to joining Gentree, he also worked in a Series A Fintech company targeting retail investors in the Philippines. He holds a BS in Business Administration and Accountancy and graduated Cum Laude from the University of the Philippines.


Explore the potential of partnering with Gentree