Gentree actively engages with high growth companies keen on expanding within the Philippines
The Fund also seeks to support founders from across South East Asia looking to explore and learn about the potential of the Philippine market.
KooBits
KooBits is an EdTech company on a mission to inspire and educate children to become independent learners and problem-solvers. Its gamified online platform, KooBits Math, makes primary school math learning fun and personalized.
Mobile Premier League (MPL)
MPL is a real-money gaming platform that hosts tournaments for casual games. Users pay small entry fees for a chance to win real cash prizes. The platform has over 2.9 million monthly paying users globally and offers more than 70 games across multiple categories.
Mosaic
Mosaic provides F&B management software in the Philippines that offers real-time and predictive analytics, inventory optimization, integrated POS, and automated purchasing solutions for restaurants and food outlets.
AQWire
AQWire is a B2B2C platform that enables property developers and brokers to market and sell Philippine real estate to overseas investors. It offers services for property management, loan processing, invoicing, and billing.
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Klikit
Klikit is a foundational, pan-Asian POS and payments platform for all types of merchants. Its focus is on powerful multi-channel management, with integrations to leading delivery and demand marketplaces—enabling and empowering merchants to sell anywhere and everywhere, all at once.
Elfie
Elfie is a mobile health solution focused on chronic disease management in developing markets. Its free app encourages health ownership by rewarding users for healthy habits and leverages gamification to improve adherence, particularly for hypertension care.
Builtamart
Builtamart is Metro Manila’s leading on-demand online grocery service, offering high-quality fresh produce and unique grocery items from dark warehouses located across the city.
edamama
edamama provides Filipino mothers with a trustworthy, personalized shopping experience across its omnichannel network. It also uses digital content and offline parenting fairs to support families through every stage of the parenting journey.
Kumu
Kumu is a live-streaming platform popular among Filipinos both locally and abroad. It provides entertainment and gaming content tailored for a highly engaged user base.
Nextpay
Nextpay is a digital alternative to corporate bank accounts, allowing companies to collect payments via digital invoices, manage cash, and pay employees, suppliers, or bills in batches to any bank or e-wallet in the Philippines.
Hive Health
Hive Health is a regulated digital health management organization that provides comprehensive health plans to employees of small and medium-sized enterprises (SMEs).
AgriAku
AgriAku is an upstream agribusiness technology company in Indonesia. It offers private-label agricultural inputs and services via a digital ordering platform.
Pickup Coffee
Pickup Coffee is a Philippines start-up offering high-quality beverages at disruptive price points. Its iconic carts are found across high-density areas in Metro Manila, complemented by a fully integrated mobile platform for on-demand delivery.
Fit Hub
Fit Hub is a tech-enabled gym chain operating in Indonesia. It seeks to democratize access to health and wellness by offering a comprehensive, affordable, one-stop solution. Through its digital ecosystem, members can connect with others, explore workouts, locate nearby gyms, and book coaches or classes.
UENA
Uena is a hyperlocal Indonesian F&B retailer, with each store serving a radius of 1.5 km. Uena addresses Indonesia’s daily food needs by offering classic local meals for just US$1, available through both online and offline channels.
KITA
Kita is an end-to-end agritech platform in the Philippines that sources fruits and vegetables directly from farms and supplies them to B2B clients. Its mission is to improve farmers’ livelihoods through better pricing and input financing.
foptics
foptics is a Singapore-based omnichannel eyewear brand offering affordable prescription eyewear. It has served over 50,000 customers through its offline stores and technology-driven services.
RuralNet
RuralNet is an insurtech company aiming to make microinsurance accessible to all Filipinos through its digital insurance distribution platform. It supports a nationwide network of rural banks, cooperatives, pawnshops, and non-financial institutions in offering microinsurance products and claims services.
Gentree Fund is a private investment vehicle established by the family behind the SM Group, a leading retail, banking, and property development conglomerate in the Philippines.
Gentree represents the third-generation members of the Sy family and their commitment to supporting the Southeast Asia’s growing digital ecosystem. The fund provides early- and growth-stage companies with the unique opportunity to connect with the Sy family principals, who bring deep consumer knowledge and operational experience across sectors such as retail, financial services, groceries, property development, and logistics. Gentree is committed to backing visionary founders by offering strong financial support and practical advice. The fund works closely with its portfolio companies to guide their growth and provide ongoing support to help them achieve market leadership.
Mark Sng
Mark previously spearheaded the Singapore office launch for Go-Ventures and supported the ventures team as Head of Singapore and Vietnam Coverage. Before Go-Ventures, he was with Gojek’s Corporate Development Team, where he was part of the team that led the acquisition of Coins.ph in the Philippines. He also supported growth equity transactions into family-run businesses at TAEL Partners: a SEA growth equity fund with a focus on the Philippines, Vietnam and Indonesia markets.
Wirin Eiamphoklarp
Prior to joining Gentree Fund, Wirin was a Manager at Singtel’s Group Strategic Investments team where she worked closely with senior executives to shape and execute their M&A strategy. Before her stint in Singtel, she was an Assistant Manager at KPMG Deal Advisory where she advised clients on M&A and business valuations for clients across a wide spectrum of industries. Wirin graduated from Chulalongkorn University with first-class honours in Bachelor of Arts in Economics, major in Finance.
Jeremy Young
Jeremy comes from a family of venture-backed entrepreneurs; His older brother founded Expedock and his younger brother founded Avion School (YC W21). Jeremy has previous experience in early-stage investing through a Philippine-based VC firm. Prior to joining Gentree, he also worked at PDAX (Series B), a Crypto Exchange in the Philippines. Jeremy graduated with honors from the University of the Philippines Diliman with a BS Business Administration & Accountancy undergraduate degree.
Donavan Tan
Prior to joining Gentree Fund, Donavan worked at 2 different venture capital funds, Argor Capital and KK39 Ventures as an investment intern, supporting the funds in the research and due diligence of early-stage companies. Donavan graduated with honors from the National University of Singapore with a Business Administration undergraduate degree.
